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Showing posts with label cleaning leads. Show all posts
Showing posts with label cleaning leads. Show all posts

Tuesday, April 2, 2013

Why Cleaning Sales Leads Stick Close Facts


You can say that facts can be very similar to stick paper for cleaning sales leads. However, if the glue is not strong enough, your sales leads will easily unstick themselves, unconvinced and will move on. Oddly enough, the only way to prevent this is by actually sticking to the facts themselves!

Monday, March 18, 2013

Lead Generation Tips – Essentials Must Be Essential!

One lead generation mistake that often catches any business by surprise is that they are offering a little more than what is needed by their target prospects. In commercial cleaning for instance, you do not always get prospects looking to completely makeover their work place. Your lead generation campaign sometimes has to deal with those who just want the essentials.

Unfortunately, a lead generation strategy that is all about marketing so much will only understand little of what 'essential' really means.

Friday, March 1, 2013

Lead Generation Tips – Know When Something Is Out Of Order


One of the most iconic elements of the commercial cleaning industry is the Out of Order sign. However, your lead generation campaign can play an unlikely role in determining whether you will be putting up this sign for your prospects. This is not just about using lead generation to discover problems in your prospect's office. It is also about temporary disabling a part of it once a lead has been qualified and a deal has been made.

Tuesday, February 19, 2013

How Cleaning Leads End Up Getting Out Of Hand


Never be deceived when your cleaning leads imply a seemingly easy job for your commercial cleaning firm. Unless you hear it straight from your own workers, some jobs can be a lot more than what was described in your prospect profile. You need to watch out beforehand or else these cleaning leads could result in situations going out of hand.

Monday, February 18, 2013

Lead Generation Tips – Tell Prospects Why You Need Priority


The idea of special treatment towards some customers can either make for an easier lead generation process or it can annihilate it altogether. You think that is an extreme choice of words? If you are a cleaning company and you try giving more priority to some clients, understand the negative implications of that for a lead generation strategy that is meant to attract them by a number.

Thursday, January 24, 2013

Qualifying Janitorial Sales Leads From Inbound Feedback

Sometimes finding sales leads is a frustrating experience when you are expected to discover needs ahead of everyone, even the prospect. If competitors beat you to the information, it is like they just stole it from under your nose. If you let your prospects find out, it feels like your sales leads are the ones doing the leading, not you.

How Do You Qualify Sales Leads Without Being A Psychic?




Friday, January 11, 2013

When Sales Leads Lead To Homelier Places

When your sales leads have constantly targeted the corporate scene, sometimes a change in scenery can take your employees by surprise. This applies to janitorial businesses as much as any other kind of outsourced service company. However, perhaps it is the very nature of your services that make it likely for your sales leads to include those with homelier work environments.

Thursday, December 13, 2012

Appointment Setting Tips – Make A Prospect Worth Your Time

In appointment setting, it is usually you who has to avoid wasting a prospect's time. It is usually you who has to prove you are worth that time. On the other hand, are you aware that even your own prospect can be a reason for why that time can be wasted?

Now before  you consider disqualifying such prospects from appointment setting, you should know that it is not always their fault. The problem could still lie in your business, whether it is in the appointment setting strategy or even among your own employees. To prevent misunderstanding, you should exercise more effort into making sure a prospect is worth your time. 

Monday, November 5, 2012

How to Start a Janitorial Business – Step 1: Get Leads


janitorial business,cleaning leads, business to business leads
One of the best type of businesses to go into nowadays is the janitorial business. A lot of people hire janitorial companies these days, and not just because they need a quick fix-up in their office. As you may know, a clean office is a good office. A properly kept work environment is one that does not allow any health problems to spread even start in the first place. And the better kept and cleaner an office, the better is it for employees.

So as a cleaning services company, just who are your potential clients? Well, your employers can range from small time companies all the way up to big names in the industry! As a cleaning firm, there's no telling as to who you could take on as a client. And that's why it is such as lucrative business. Unlike other fields in which the name of your company matters most of the time, running a cleaning business is all about the quality of service. The better you do your job, the better your chances at landing more customers and obtaining long-term contracts with your clients.

First, let's get the basics down... how do you start a janitorial business? Sure, the idea may sound promising. But that promise isn't going to deliver itself if you do not know the first thing about how to make money for your company. Well to start, it's a good idea to secure a method of lead generation.

The first step in starting a business is to make sure to secure a way to bring business to your business. As such, lead generation plays a crucial role in finding you prospects. Here are some ways in which you can generate cleaning leads for your janitorial business.

The age-old approach of telemarketing.


One of the oldest and still widely used marketing approaches you can employ to get leads for your cleaning firm is through telemarketing. If your target are different businesses, then you will find that a telemarketing campaign has better chances at generating business to business leads than it does when it tries to generate sales leads when facing the B2C market. If you're worried that your campaign will not be well received by your prospects in your target market, then rest assured that the results are far different in the field of B2B.

As a marketing approach, telemarketing still has power in it. Through the use of the phone, you will instantly be in touch with your target prospects and be able to communicate with them in real-time. Real-time communication allows for better discussions with your prospects, which in turn leads to better chances at winning their interest and therefore generating leads. Surely, telemarketing is an approach which you shouldn't ignore using for your janitorial business.

The inbound marketing approach.


Inbound leads are easier to deal with and yield better chances of you getting a sale out of them. As such, many companies that are in the same business as yours want to be able to reliable generate inbound leads. The problem is that not that many people understand the science of inbound marketing. If that's the case, then just what can you do?

The answer can be as simple as this: have a website and a blog. If you understand the basics of Internet marketing, then you'll know that having a website and a blog is essential to success in this field of marketing as it is a major contributor to your inbound marketing efforts. A blog serves as your place to relay your ideas and expertise in your chosen field to your prospects. A website serves to help you turn your site visitors and blog readers into leads.

Actually, these two approaches are direct opposites to each other. Telemarketing is classified as an outbound marketing approach, and the other is, well, about inbound marketing. In order for you to maximize your efforts at generating leads for your janitorial business, you will need to have a good mix of both inbound and outbound marketing. What those approaches are, however, is up to you to decide upon.

So do you want to start your own janitorial business? Then secure ways in which you can generate high-quality cleaning leads. You're going to need them once you get the ball rolling!

Monday, April 2, 2012

Janitorial Leads – Maintain Their Rate, Maintain Your Service Quality


It doesn't matter how many clients you have or if you're currently suffering a dry period. In either case, your janitorial company will always be at risk if you don't have a constant flow of cleaning leads coming in. Now having them constantly not only ensures you of an opportunity to form a profitable business relationship, it helps you mold how you perceive your own business. It will help define your business, what it's good at, and what type of client you and your people serve best.

Think about, when you're actively trying to figure out what businesses want, you'll definitely spot a trend or two. For example, say your company is based in Singapore. When you're actively seeking out leads in the area, you'll find what type of establishments demands the most of your services. Places like Singapore are becoming highly urbanized so it's easy to tell that there are plenty of office buildings and other places where janitors are needed.

In short, a vigilant Singapore lead generation campaign can help remind you just what it is to maintain and even improve the quality of your services. The leads you get, whether they turn out well or not, will at least tell you what everybody wants. In one period, you might end up tailoring your services to cater a rise in demand for office janitors. Another one would have you specializing some of your people to work in theme parks or hotels. Start maintaining the rate of your leads so you can maintain the quality of your service.