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Showing posts with label lead generation. Show all posts
Showing posts with label lead generation. Show all posts

Friday, April 26, 2013

When Loud Lead Generation Seems Normal For You


You know your janitorial sales lead generation campaign is too loud when people are more surprised than interested in your janitorial services. On the other hand, is it really your fault? Maybe your lead generation strategy never meant to be loud. For you (and maybe even competitors), you are marketing at a normal volume!

Tuesday, April 16, 2013

Lead Generation Tips – Find “Event Triggers”


Does it feel like your lead generation campaign is not going anywhere? You contact prospects but they say they are still on vacation. You thought you were making progress but all of a sudden your prospect does not return your reply. It is like your lead generation process has stalled in the same way players feel stuck in progressing the story of a role-playing game. In their terms, this would mean you still have to find “event triggers.”

Monday, April 8, 2013

Lead Generation – Should You Promise “No Questions Asked”?


It is actually not that far off to imagine a janitorial sales lead generation strategy that involves the classic promise of “No questions asked.” If you think it makes you sound a little shady though, you might be right. But just to be fair, are there really no circumstances where you can make this promise to help your lead generation campaign?

Tuesday, April 2, 2013

Why Cleaning Sales Leads Stick Close Facts


You can say that facts can be very similar to stick paper for cleaning sales leads. However, if the glue is not strong enough, your sales leads will easily unstick themselves, unconvinced and will move on. Oddly enough, the only way to prevent this is by actually sticking to the facts themselves!

Monday, March 18, 2013

Lead Generation Tips – Essentials Must Be Essential!

One lead generation mistake that often catches any business by surprise is that they are offering a little more than what is needed by their target prospects. In commercial cleaning for instance, you do not always get prospects looking to completely makeover their work place. Your lead generation campaign sometimes has to deal with those who just want the essentials.

Unfortunately, a lead generation strategy that is all about marketing so much will only understand little of what 'essential' really means.

Friday, March 1, 2013

Lead Generation Tips – Know When Something Is Out Of Order


One of the most iconic elements of the commercial cleaning industry is the Out of Order sign. However, your lead generation campaign can play an unlikely role in determining whether you will be putting up this sign for your prospects. This is not just about using lead generation to discover problems in your prospect's office. It is also about temporary disabling a part of it once a lead has been qualified and a deal has been made.

Friday, February 22, 2013

Do Not Disqualify Janitorial Sales Leads Too Casually

Obviously you would rather qualify sales leads for your janitorial company, not focus on those that seem obviously unqualified. However, when you are in a rush to find only the most eager, interested, or even desperate decision makers to fill up your sales leads quota, you could grow too casual in disqualifying others.

Monday, February 18, 2013

Lead Generation Tips – Tell Prospects Why You Need Priority


The idea of special treatment towards some customers can either make for an easier lead generation process or it can annihilate it altogether. You think that is an extreme choice of words? If you are a cleaning company and you try giving more priority to some clients, understand the negative implications of that for a lead generation strategy that is meant to attract them by a number.

Thursday, January 24, 2013

Qualifying Janitorial Sales Leads From Inbound Feedback

Sometimes finding sales leads is a frustrating experience when you are expected to discover needs ahead of everyone, even the prospect. If competitors beat you to the information, it is like they just stole it from under your nose. If you let your prospects find out, it feels like your sales leads are the ones doing the leading, not you.

How Do You Qualify Sales Leads Without Being A Psychic?




Friday, January 11, 2013

When Sales Leads Lead To Homelier Places

When your sales leads have constantly targeted the corporate scene, sometimes a change in scenery can take your employees by surprise. This applies to janitorial businesses as much as any other kind of outsourced service company. However, perhaps it is the very nature of your services that make it likely for your sales leads to include those with homelier work environments.

Thursday, December 13, 2012

Appointment Setting Tips – Make A Prospect Worth Your Time

In appointment setting, it is usually you who has to avoid wasting a prospect's time. It is usually you who has to prove you are worth that time. On the other hand, are you aware that even your own prospect can be a reason for why that time can be wasted?

Now before  you consider disqualifying such prospects from appointment setting, you should know that it is not always their fault. The problem could still lie in your business, whether it is in the appointment setting strategy or even among your own employees. To prevent misunderstanding, you should exercise more effort into making sure a prospect is worth your time. 

Monday, November 12, 2012

Outsourcing Lead Generation – When Your Budget Doesn't Cut It


lead generation, lead generation services, telemarketing company
B2B companies that want to increase their sales should have amazingly plotted marketing schemes. Without an amazing plan, results would stay the same and the rate at which they generate new leads will remain at its current state... or possibly, and hopefully not, decline. In a way, B2B marketing and lead generation compliment each other in that effective marketing generates high-quality sales leads. So when you want to put an awesome marketing plan into play, what's the one thing you should have? The answer is a budget.

Our budget dictates what we can and cannot do. The larger our spending power, the more we can be extravagant in doing B2B marketing. However, a budget is something we do not always have the luxury of possessing and our actions are often limited as a business. Of course, you're not Apple or Microsoft, or any other well-known and supremely rich company out there. So how else can you get new and high-quality leads if you can't even afford to splurge on a shiny new marketing campaign?

Sunday, March 11, 2012

Singapore Office Cleaning Leads Made Possible through Outsourced Lead Generation

Singapore may be a rising superpower in today's global economy, but with this great change in their economy comes the rise of the competition within the city-state's multiple business industries. One of these business sectors that seem to have the most competition within Singapore is the office cleaning industry.

Almost every cleaning firm within the city-state is doing lead generation in order to get new office cleaning leads to outwit and gain a great advantage over their competitors. If you are one of who handles the marketing of an office cleaning company, then your best bet is to outsource to a telemarketing call center to handle the generation of qualified b2b leads for you.

The main reason for outsourcing to a call center is due to their immense ability to contact your potential clients at the speed of light (so to speak) without you having to take your butt off of your office chair. Cold calling your potential clientèle is their expertise as Singaporean cleaning leads can be reached within a single phone call. And that's not all, they can expertly handle each call to generate enough interest with each b2b lead. Therefore, when the lead reaches your pipeline, they are already near that point of actually closing the deal with you.

Time is of the essence when outsourcing to a reputable call center. Remember, you are not the only cleaning company that wants to get quality sales leads and business appointments. It is better to get ahead of your competitors as early as now before it's too late.