Launching a cleaning company is a profitable pursuit. This is so because of the high demand for the service. Both home owners and other businesses are in need of janitorial services. Residents will pay for cleaning services to keep their rooms as tidy as possible. After all, every body wants to live in a comfortable, dirt-free homes. Businesses, on the other hand, seek cleaning services to maintain tidiness in and outside of their offices.
It is not the demand that cleaning companies do have problems with. It is marketing. Some of them are not successful in planning and implementing programs that would tick with the potential customers. As a result of this disadvantage, they could not generate commercial cleaning leads and cleaning appointments. This is the reason that explains why they have low sales when they could win more. What should they do with their janitorial lead generation and appointment setting campaigns?
I bet you have read a lot of strategies and methods that refer to marketing for cleaning business. But the truth is, not all of these are effective and necessary. So, what should you do then? Here is a list.
- Showcase your competitive advantage. You know that you have many competitors. Now, how will you attract a potential customer while outplaying your rivals? You have to showcase your edge. Let the prospects know how your firm is different from the others.
- Go digital. Today's marketing is about making relationships with the targeted prospects. The old school way of on the spot selling is not anymore applicable. You can start with business relationships daily through digital tools such as social media. Who does not know of Facebook, Twitter or LinkedIn? For you to increase brand awareness and bring prospects to your company, you should know how to connect with them.
- Search engine marketing. No one can deny that the Internet is now considered as a major source of cleaning services leads and appointments. This is owing to the growing population of buyers and sellers online. Some prospects are just searching the web to buy goods and/or services. You should be there to let them know that you can provide them the right solutions.
- Use janitorial telemarketing. If you want a high-speed vehicle to get sales-ready opportunities before they are snatched by your competitors, you need to use cold-calling. You may encounter call rejections along the way. But the thing is, you will have higher chances of generating sales-generating carpet cleaning leads, residential cleaning leads, and others.
