Janitorial Lead Generation Tips – Build A Ghostbuster Reputation?

You want your janitorial lead generation campaign to present your commercial cleaning firm at its best right? The campaign must show you are willing to take on any mess or maintenance problem your prospects might have. Throw in a bit of pest extermination and you might as well be like the Ghostbusters! However, is your business actually prepared to the image your lead generation strategy has set up?

Your Lead Generation Campaign Will Need More Than A Janine Melnitz

If you think publicizing your business will really help your lead generation plan get more commercial cleaning services leads, then by all means. However, do not forget that is indeed just a part of the whole strategy. A lead generation plan that banks too much on just hype and promotion is doomed for failure. Furthermore, the impact of the expectations will go both ways. Your employees will be affected by it just as much so you have to make sure they are prepared.

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Why? Think back on the Ghostbusters comparison. Are you confident, experienced, and most of all, willing enough to take on:

• Certain danger? - You may not really believe in ghosts but even with just regular problems, there is a certainty of danger. Sometimes your lead generation campaign can qualify prospects who work in hazardous environments. Are you and your employees brave enough and understand the risk?

• Extreme situations? - Some businesses have it so bad, you may have even heard that your larger competitors were not keen on taking up the job. When you market a Ghostbuster-style image in lead generation, your business will definitely more prospects like this than the rest. What can you expect when things look you are the only one they can call?

• A need for special equipment? – A cleaning lead generation campaign should be honest about the kind of tools being used. They should not only be the best. They should be safe. They should also be specialized for dealing with prospect's problems just as the Ghostbusters had them special proton packs and ghost traps for dealing with ghosts.

Related Content: When Cleaning Leads Result In More Than Just Cleaning Jobs

Now, this is not to actually discourage you. It is to challenge you. There is a difference. The truth is there you will find plenty of marketers and lead generators willing to help you broadcast this image to boost your lead generation campaign. The main point though is you yourself should live up to the promises you are making. No lead generation tactic or amount of cleaning sales leads can fully make up for your actual substance.

So if your set on this type of lead generation strategy, be ready when you are the one everyone is gonna call!