Lead Generation Tips – Find “Event Triggers”

Does it feel like your lead generation campaign is not going anywhere? You contact prospects but they say they are still on vacation. You thought you were making progress but all of a sudden your prospect does not return your reply. It is like your lead generation process has stalled in the same way players feel stuck in progressing the story of a role-playing game. In their terms, this would mean you still have to find “event triggers.”

Lead Generation – Should You Promise “No Questions Asked”?

It is actually not that far off to imagine a janitorial sales lead generation strategy that involves the classic promise of “No questions asked.” If you think it makes you sound a little shady though, you might be right. But just to be fair, are there really no circumstances where you can make this promise to help your lead generation campaign?