<h2>Starting a Janitorial Business – Step 2: Appointment Setting</h2>

In starting a janitorial business, getting leads is not enough to say that you've successfully started up. Sometimes it takes little more oomph to get the ball rolling – and by that we mean meeting with your prospects. How do we start doing this? The answer is through appointment setting!

In one of our previous points, we talked about the first step of starting a janitorial business and that was all about generating leads. This time, we'll talk about how you can make use of leads you acquire and start pulling in some business for your company. So let's get going to the next part, shall we?

Getting leads is the job of your marketing guys. Closing deals is the job your sales representatives have. The two, sales and marketing, are not necessarily the same although both should work together so that your company starts getting new clients. But since you're still starting up, who is going to handle your appointment setting campaign?

If you're just a start-up janitorial business, here's a way for you to get the edge with appointment setting.

Find a reliable service provider.

You may not exactly have a large team of marketers and sales reps on hand seeing as your specialty lies in cleaning services. As such, you may want to explore the option of seeking outside help in doing appointment setting.

For companies that do not have a large number of staff or those that don't have a team with enough expertise, outsourcing is a perfectly viable option. Rather than burdening themselves with getting vague results, they leave their campaigns in the hands of qualified professionals with years of expertise and experience under their belts. As such, it may be in your best interests to secure the services of a reliable appointment setting services provider.

Decide on in which method to do appointment setting.

There are a few ways in which to set an appointment with your prospects. One of these methods is telemarketing and seems to be the most widely used by different businesses. Although we have the option of using email open to use, people prefer to use the phone in doing appointment setting for a reason.

The reason why the phone is one of the preferred methods of doing appointment setting is that it allows the caller to qualify the prospect right on the spot. By asking qualifying questions, a telemarketer can gauge whether the prospect they are calling is a good lead to pursue and shows all the needed qualities and capacity to make a purchase. Although there are other methods open to you, telemarketing is an appointment setting approach you should definitely consider.

Work on a good call script and create your qualifying questions.

If you have chosen to use telemarketing, then this point should prove to be of some importance to helping you in appointment setting. Before you start having your provider making calls, you should work on a good call script and the qualifying criteria you need your prospects to meet.

The call script is the opening spiel which your callers will use to tell your prospects about what type of company you are. If your spiel is good, chances are the prospects will want to listen. The qualifying questions help to gauge whether or not your prospect company is a firm that you can reliable do business with.

This is basically how appointment setting works. Mostly, it is done by telemarketing companies who also specialize in performing lead generation so you can have a lead generator and appointment setter all in one when you choose to outsource.