It is actually not that far off to imagine a janitorial sales lead generation strategy that involves the classic promise of “No questions asked.” If you think it makes you sound a little shady though, you might be right. But just to be fair, are there really no circumstances where you can make this promise to help your lead generation campaign?
Businesses usually promise to ask no questions for the sake of confidentiality. The good way to make this promise is with a lead generation process that secures its janitorial leads and customer privacy. Whatever goes on between you two stays that way. On the flip side though, the need for secrecy has the side-effect of provoking other people's suspicions. What does your lead generation process have to hide?
Something more embarrassing than illegal – Sometimes your lead generation process will encounter a janitorial problem that is more embarrassing to admit out in the open than something downright illegal. Unless there is some serious health violation going on, there is no harm, no foul when a prospect com asks you to clean up a particularly big mess.
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- Something that is illegal to divulge – Speaking of the law, spilling secrets can likely land you in jail just as much keeping them. Look to the laws that govern today's lead generation process (from DNC for telemarketers to regulations on advertising). What is it that you are not supposed to reveal to just anyone and see if promising prospects that security can bring you just a little bit closer to qualification?
- Something that is also completely unnecessary – There is still room for irrelevant information to make its way into your sales lead generation process. You can avoid asking questions purely because it has been proven unnecessary for you to. The questions you ask are merely so that your lead generation process can determine if a prospect has some work for your business to do.
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Transparency can be good PR for your lead generation campaign but that requires a balanced mix of sharing and keeping secrets. It might just be something embarrassing. It might be required by law. It might just not matter much in your search for B2B janitorial sales leads.
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