Do Not Disqualify Janitorial Sales Leads Too Casually

Obviously you would rather qualify sales leads for your janitorial company, not focus on those that seem obviously unqualified. However, when you are in a rush to find only the most eager, interested, or even desperate decision makers to fill up your sales leads quota, you could grow too casual in disqualifying others.

Are Some Prospects Too Crazy For Sales Leads? Think Again

People thought this kid was crazy too.

You know that movie plot when the protagonists stumble on some really crazy secret but nobody else will believe them (e.g. Fright Night)? If you really want to add as many sales leads as possible, you should not be too quick to judge prospects as crazy (just a lot of people would think a certain kid was crazy for saying his neighbor was a vampire).

But of course, there should still be room for skepticism. Generating janitorial leads can be a serious business so it is not like you should entertain what could essentially prank calls to your office or spam comments on your company's blog. Only one thing will determine if a prospect is too crazy to be considered among your sales leads: proof.

For example, if your business prospect comes to you with an emergency claiming they have found a huge rat problem, ask for proof before considering them as possible sales leads:

Related Content: When Sales Leads Come From Emergency Calls

• Location – Do not underestimate the things you can discern just from a prospect's location. If you are targeting businesses for janitorial sales leads and looking up your prospect produces an actual business location, then at least hear what they have to say. Restaurants and rat problems are not exactly farfetched are they?

• Pictures – If you have been using online connectivity and digital media to attract sales leads, why should you doubt a prospect who does the same when claiming they have a serious problem? Why keep doubting when a prospect has gone so far as to share pictures of the vermin they have caught and that they have had enough?

Related Content: Cleaning Sales Lead Generation Tips – Watch Out For Repeat Problems

• Past record – Finally, perhaps the best proof there is would be the fact that this prospect has been qualified among your sales leads before. You expect your customers to have trust in you but you have none in them? If they suddenly have new (and serious) problem, your natural reaction should be to act right away!

It is understandable that you do not want to be so gullible. However, so long as you have proof, you should only be quick to qualify prospects as sales leads and get your business to start talking with them about the solution. Even if you outsourced lead generation services to receive such crazy inquiries, they should not be dismissed so casually!