Lead Generation Tips – Tell Prospects Why You Need Priority

The idea of special treatment towards some customers can either make for an easier lead generation process or it can annihilate it altogether. You think that is an extreme choice of words? If you are a cleaning company and you try giving more priority to some clients, understand the negative implications of that for a lead generation strategy that is meant to attract them by a number.

Why Lead Generation Would Need To Give The Special Treatment

First off, perhaps it would be better to understand why a lead generation strategy can benefit from handing special treatment before looking into the risks:

• Strengthens customer retention – It is commonly believed that special treatment is the natural result of a long-standing business relationship. It is not unusual for a lead generation strategy to focus more on the customers who generate the most revenue instead of neglecting them once they have become cleaning leads, be it office cleaning leads or residential cleaning leads. It is also popularly argued that repeat business pays more than new business for lead generation.

• Makes advocates out of your own customers – Another lead generation advantage is that it turns your own customers into their own marketing advocates. Everything from testimonials to mere preference for your commercial cleaning services makes it easier to align both marketing and sales.

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• Some customers can have more urgent needs than others – Of course, the most humane and ethically sound reason is that your lead generation campaign might acquire a prospect with a serious problem. Naturally, this means they have a higher priority in pretty much the same way as people who have been rushed into the emergency room.

Now that the pros have been covered, it can be said that only the third reason is the most justifiable. However, that does not mean the other two should be minimized in cleaning lead generation. It just so happens that they just have a higher chance of backfiring if you do not know how to explain things to them.

• Step 1: Show first why it is worth reaching the loyal customer level – If your lead generation strategy prioritizes previous prospects for appointment setting, you to make the rewards really worth it. Carefully explain to the purpose of why you are giving them such treatment and why your new prospects should consider reaching up their level as well.

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• Step 2: Show them that it is not that hard – Do not make it too costly on their part and also, make sure this lead generation tactic does not result in a severe customer lock-in. Lock-ins have tendency to breed really bad business images and can discourage other prospects in future lead generation campaigns.

• Step 3: Avoid guilt-tripping – Finally, never fault them too harshly for not desiring that high priority. This is why it is, again, important that your lead generation strategy explains the need to give high priority. That way, your customers will not be tempted to simply find you biased against them.

Take note that this applies whether you are overseeing the process or have outsourced appointment setting services elsewhere. Everyone involved must look to these steps so that prospects will continue to know why your lead generation strategy needs to give priority.