It doesn't matter how many clients you have or if you're currently suffering a dry period. In either case, your janitorial company will always be at risk if you don't have a constant flow of cleaning leads coming in. Now having them constantly not only ensures you of an opportunity to form a profitable business relationship, it helps you mold how you perceive your own business. It will help define your business, what it's good at, and what type of client you and your people serve best.
Think about, when you're actively trying to figure out what businesses want, you'll definitely spot a trend or two. For example, say your company is based in Singapore. When you're actively seeking out leads in the area, you'll find what type of establishments demands the most of your services. Places like Singapore are becoming highly urbanized so it's easy to tell that there are plenty of office buildings and other places where janitors are needed.
In short, a vigilant Singapore lead generation campaign can help remind you just what it is to maintain and even improve the quality of your services. The leads you get, whether they turn out well or not, will at least tell you what everybody wants. In one period, you might end up tailoring your services to cater a rise in demand for office janitors. Another one would have you specializing some of your people to work in theme parks or hotels. Start maintaining the rate of your leads so you can maintain the quality of your service.
