Appointment Setting Tips – Make A Prospect Worth Your Time

In appointment setting, it is usually you who has to avoid wasting a prospect's time. It is usually you who has to prove you are worth that time. On the other hand, are you aware that even your own prospect can be a reason for why that time can be wasted?

Now before  you consider disqualifying such prospects from appointment setting, you should know that it is not always their fault. The problem could still lie in your business, whether it is in the appointment setting strategy or even among your own employees. To prevent misunderstanding, you should exercise more effort into making sure a prospect is worth your time. 

A Schedule: The Best Timekeeper For Appointment Setting

The details covered by an appointment setting process include the name of a prospect, their business, their address, and of course, the time and place to meet. Somewhere along these details, you should find hints that indicate risky time-wasting activities. Your cleaning leads should not only advise your salespeople but your entire business on how to avoid them. The best tool for this would be the schedule used by your appointment setting service.

• Places of amusement – Whether your people are deployed near a nightclub or even working in one, they must remember that they are there to work. For appointment setting, make sure the schedule is full of client meetings and not party dates. You can think about having fun after the day is done.

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• Travel issues – Some businesses would like your people to work straightaway. It will not help if even your own appointment setting process cannot advise the fastest means of meeting with that client. Starting with location, be on the alert for traffic reports and bad rush hour zones. If possible, your appointment setting service should suggest more cost-effective alternatives to conduct the meetings themselves!

• Badly informed employees – From your salespeople all the way down to your janitors, no B2B appointment setting campaign should end until all employees are informed. This not only exercises transparency, it avoids embarrassing situations such as getting lost in a customer's own establishment or entering forbidden areas.

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So as you can see, these obstacles to time management all involve your prospect in some way. That does not mean it is your prospect's fault. Rather, it only means you need more details gathered by sales lead generation. Stop blaming your potential clients for inadequate appointment setting and exert more effort into making them worth your time!