Why Cleaning Sales Leads Stick Close Facts

You can say that facts can be very similar to stick paper for cleaning sales leads. However, if the glue is not strong enough, your sales leads will easily unstick themselves, unconvinced and will move on. Oddly enough, the only way to prevent this is by actually sticking to the facts themselves!

Keeping Your Sales Leads Stuck On The Truth

Marketing in the commercial cleaning business has always made use of facts to acquire cleaning leads. Whether it is the statistics of old or today's popular infographics, facts have been a staple element in any lead generation campaign.

Perhaps it is because of its old use that not all facts have retained their stickiness needed to hold on enough interest for qualified sales leads. People have grown so accustomed to hearing statistics and 'research' cited but at the same time, they have become less convinced of the facts presented to them, and demand more.

Related Content: Janitorial Sales Leads Can Still Be Compromised By Your Own Influencers

Do you give them more? Should you give them more quantity and quality before they become sales leads? Should you even consider the possibility that you are at fault for using these facts for marketing in the first place? After all, why would data and stats on unhealthy cleaning environments mean so much unless you were trying to make money off it?

• Step 1: Update the facts – It is not a question of either quantity or quality but how - which is more needed at the present time to reinforce your claims. Do not forget that data is not static. The cleaning habits of establishments change and your facts need to change in them to keep generating residential or office cleaning services leads or else you will grow obsolete.

• Step 2: Let facts remain facts – Whatever you cite should be impartial enough that it would not matter if you or anyone else used for marketing and sales leads. It will not make a certain percentage of dirty work places any cleaner. In fact, you are simply spreading the message so that the uncomfortable facts on the state of office cleanliness do not stay true!

Related Content: Do Your Sales Leads Include A Monty Python Pope?

• Step 3: Keep marketing inside the facts – Finally, your pitches and marketing materials should not be too eager to add more. Let these facts speak to themselves. Stretching the truth and exaggerating will only cost you your sales leads (if not now, then in the long run).

In a world where information is more accessible it is also more tempting for people to pick and choose only the facts that suit them. Hence, your sales leads do not always stick as hard to these facts as they used to. Dedicate yourself to stay updated and make sure your business lead generation strategy sticks closely as well!